A Blue-Collar Player With A Common Touch
The First Sports Icon To Brand His Name
"Golf is deceptively simple and endlessly complicated". A quote by Arnold Palmer
that sums up the sport he alone made for the American 'Everyman'. The game of golf owes everything to this icon of the sport. Was he the best? No. Jack Nicklaus
and Tiger Woods
were better. But Arnold
was charismatic and appealed to the masses that gave way to 'Arnie's Army' and made golf a television sport along with the NFL. He put his name and face to the sport that helped shaped the game that we see on TV today. His game is legendary with seven Majors wins but his success off the course put Arnie
in a class all by himself. His ventures into advertising was pure gold. And when he started IMG, an athlete management business, his endorsements soared. Not to mention designing golf courses, creating 'Arnold Palmer Iced Tea' and the driving force behind the Golf Channel. Long Live the King!